Meet the Team

The experts behind every successful ASC project

Surgery Center Construction Specialists brings together professionals across development, design, construction, compliance, and operations to help physician groups move from concept to completion with confidence.

Our team is built to support every stage of the ambulatory surgery center lifecycle — from feasibility and planning to buildout, licensure, accreditation, and launch.

Leadership

Executive Team

Our leadership team brings together expertise across healthcare operations, clinical compliance, accreditation readiness, revenue cycle management, and ambulatory surgery center development.

Coleman Fiihr

Founder & CEO

Coleman Fiihr brings more than 25 years of experience in healthcare across multiple sectors including direct patient care, medical device sales, healthcare operations, and ambulatory surgery center development. Over the past decade he has served as a CEO and ASC construction specialist, leading the planning, development, and operational launch of surgery centers and healthcare facilities. Coleman focuses on aligning physician ownership groups, facility design, regulatory compliance, and construction execution to deliver efficient and fully compliant ambulatory surgery centers.

Bailey Jones-Tecco

Clinical Compliance Director

Bailey Jones‑Tecco brings more than ten years of experience as a nurse and clinical director in the ambulatory surgery center environment. She specializes in regulatory compliance and helps centers align clinical operations with accreditation and regulatory standards. Bailey has extensive knowledge of both AAAHC and ACHC accreditation requirements and works closely with project teams to ensure facilities, policies, and workflows are fully prepared for licensing and accreditation surveys.

Rocio Reveles

RCM & Credentialing Director

Rocio Reveles serves as Revenue Cycle Management and Credentialing Director and brings more than 20 years of experience in medical billing, payer contracting, and physician credentialing. Rocio focuses on obtaining in‑network contracts for ambulatory surgery centers and ensuring physicians are properly credentialed with both payers and regulatory bodies. Her work ensures new centers launch with strong reimbursement structures while meeting accreditation and licensing standards.

Our Difference

A multidisciplinary team built for ASC development

01

Strategic leadership

We align clinical, financial, and development goals from the very beginning.

02

Healthcare-focused execution

Our team understands the unique standards and workflows required in surgery center projects.

03

End-to-end support

Clients work with a team that stays involved through planning, buildout, compliance, and launch.

How We Work

A collaborative model designed for complex healthcare projects

ASC projects demand coordination between ownership groups, architects, contractors, clinical leaders, regulators, and accreditation bodies. Our team is built to manage that complexity while keeping the project focused on timelines, compliance, and operational readiness.

Healthcare-Specific Expertise

Every member of our team understands that surgery center projects require far more than standard commercial construction knowledge.

Integrated Project Delivery

We bring strategy, design, compliance, and execution together so clients experience a seamless development process.

Physician-Centered Approach

Our work is built around the goals of physicians, investors, and operators who need practical guidance and measurable results.

Long-Term Partnership

We support clients not only during development, but through launch, accreditation, and ongoing operational growth.

Partner With Experience

Work with a team that understands the full ASC lifecycle

From first conversations through final survey readiness, our team is committed to delivering a surgery center that is thoughtfully planned, expertly built, and fully prepared for success.